Why advertise?

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"

When you advertise with Spill the Beans you become part of the family. Part of our job is to make sure that your name gets seen and heard.
Part of the advertising package includes:

Advertising space in the magazine
Mention in our newsletter
Advert distribution to our entire database
Guarantee of quality
Help with design if needed
Absolute freedom with creativity – Spill the Beans encourages adverts that are as creative and unique as possible
Freedom of communication – we at Spill the Beans will always be here to answer your questions and queries and help make the advertising process as smooth as possible for you
High visibility – we’ll work hard in getting your name out there

We care about your success.

What are the prices?
Prices vary depending on the size of the advert and the length of time you want to advertise. The more you advertise the cheaper the cost of the advert.
We also have ongoing specials.
Please email Christine on editorial@stbmag.com to get a PDF version of the rates.

How Long Should I Advertise?
Advertising is like everything else in life, the longer you do it, the better your results will be.
"Thomas Smith, a nineteenth century London businessman offered the following advice to advertisers in 1885. It is still applicable today.

The first time people look at any given ad, they don't even see it.
The second time, they don't notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they've seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eight time, they start to think, "Here's that confounded ad again."
The ninth time, they start to wonder if they're missing out on something.
The tenth time, they ask their friends and neighbours if they've tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can't afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering."

Distribution Areas:
Spill the Beans aims to be the best coffee shop magazine in the world (nothing wrong with aiming big!). At the moment our distribution is mainly located in coffee shops around Durban and the surrounding areas.
If you’d like a list of distribution outlets please email me on editorial@stbmag.com or click on the ‘find’ tab on the website.

Getting Started:
It’s simple.
Just email Christine on editorial@stbmag.com or call 079 701 4661 and leave a brief description on your company. We’ll happily send through our rates for you to look through and you can then decide what would work best for you!

“DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT SOMEONE IN THE DARK;
YOU KNOW WHAT YOU ARE DOING, BUT NOBODY ELSE DOES”